It has been some time since new technologies became part of everyday life. It is now very difficult to imagine life without the existence of mobile phones, laptops or Internet connection. Regarding the Internet, it can be used for very different purposes like sending an email (instead of sending a letter), reading the newspapers, looking up all kinds of technical questions or taking a look at our banking information. This paper tries to justify the usage of the Internet as a channel with a lot of possibilities (and an enormous potential of growth) for the next Census round of 2011.

Keywords: Census, Web rate of response, Push-methods, SWOT analysis.

AMS Subject classifications: 62P25.